Marketing Studies Department (MSD)

As a recognition of the central role marketing plays in industrial projects financed by SIDF, MSD provides marketing consultative services to investors before and after loan provision. It also conducts economic, statistical and marketing research and studies pertinent to the industrial sector in Saudi Arabia:

MSD Organizational Structure:

Marketing Consultancy Divisions (MCD):

MCD plays a vital role within SIDF. It studies and analyses marketing information incorporated in the feasibility study and other documents submitted by investors to build a solid base for management decisions. In addition, it supports the project’s sponsors in forming solid marketing strategies to enhance their industries and reinforce their positions in domestic and international markets.

Market Research Division (MRD)

The Marketing Research Division’s (MRD) role centers around reducing the level of risk entailed in the lending decision-making process at SIDF. It attains this by presenting profound and well-grounded market insights gained from gathering primary and secondary marketing data from the public and private sectors

Statistical and Economic Studies and Information Division (SESID)

SESID acts as a primary source of information, reports, and studies that are indispensable not only to SIDF's departments, but to external entities in need for such services. SESID’s responsibilities revolve around conducting specialized strategic studies concerned with national industry policies, assessing the performance of the industrial sector, and comparing the results of surveys conducted on projects financed by SIDF, with the aim of developing accurate key performance indicators.

Related Pages